We Always Try to Keep Our Prices as Low as Possible - Tim Cook
Tim Melt, CEO of Apple, had a conversation with German publication Stern regarding the 2019 iPhones and the Apple Tv set+ subscription service at a visit to the Blinkist office. For the uninitiated, Blinkist is an app that provides cursory summaries for books. The meeting mainly involved discussing the pricing strategy the Cupertino behemothic had followed with its latest phones.
"We ever try to proceed our prices as low as possible and fortunately we were able to lower the price of the iPhone this year", said Melt. This might be a bit controversial argument considering the usage "as low as possible" but yeah, we did encounter a $50 price drop in the base model of the iPhone 11 when compared to iPhone XR launched last year which has like specifications.
The comparatively depression cost fifty-fifty reflected on the company's Apple Tv set+ video streaming subscription service. The family plan of Apple Television+ is priced at $4.99 which is cheaper than the bones plan offered by Netflix in the The states. Similarly, in India, the service costs just Rs.99 while the basic Netflix plan starts at Rs.199. Melt says that Netflix is non worried most Apple Boob tube+ every bit video streaming services tin can coexist."Many people use multiple services and we are now trying to become i of them.", said Melt.
When asked about Apple facing legal issues for trying to establish a monopoly in the iOS app market, he replied as follows: "No reasonable person would ever call Apple a monopolist. We accept 30 to xl apps – versus more than ii million others". He even emphasized the fact that customers are being offered an feel that makes App Store a trustworthy place to purchase apps and customers could easily access any content they desire through the browser.
Then, what do yous think of Apple's new pricing strategy? Let the states know your thoughts in the comments.
Source: https://beebom.com/tim-cook-apple-pricing-low/
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